Who tells the story?

When you are crafting a presentation involving many different people, a good question is who is the narrator? Who is the main character? What is the theme?

When the presentation is something more like a business presentation, these ideas that seem like they are out of a movie script are still applicable. Storytelling is storytelling nonetheless. Without a through line, themes, characters, and a guide to the story, it’s likely it won’t be super successful. Someone needs to take responsibility to tell the story, everyone else is just reacting to the plot.