A thought about audiences

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Amaury Guichon is a chocolate artisan, but he makes different things. While his entire audience may all be interested in his chocolate craft, his creations may stir interest from others based on their other interests including:

  • Robots
  • People about to propose
  • Wildlife enthusiasts
  • Race car types
  • Sculptors
  • Game enthusiasts
  • Fun(guys) – Fungus
  • Music
  • Campers

When seeking out an audience for your work, you don’t always have to go about it so straight-forward. A company that makes camping gear, could make products for (or just market to) people who love music. A jam company could make jam for married couples. A weight-loss company could target people who work on Wall Street.

You don’t have to see your audience as a monolith, there can be sub-audiences. Figuring out how your business can serve them in their alternate interests can make your connection with them even stronger.

Published by Brandon Donnelly

I believe in helping people in whatever way you can. In the power of creativity to transform a life, a business and the world. That if everyone was more generous the world would thrive. I've been an engineer. A consultant. An entrepreneur. And a salesperson. I also enjoy art. Today, I write. Stemming from my diverse experiences, I have a broad perspective and share it with others on topics from doing work you love to running a small business.

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