Connecting with 3rd degree connections first.

If you are searching for people to connect with on LinkedIn, it seems to make sense to connect with 2nd connections, those who you may know through someone already.

In reality, it makes more sense to connect to 3rd+ connections first if you are trying to maximize the speed at which your message spread.

This may not be entirely obvious off the bat, but if you think about it, it becomes clear.

2nd connections likely already receive some of your messages from the 1st connections you have. 3rd connections aren’t likely to. If you then connect with 3rd+ people, then you expand the ring of influence to a much larger group of people.

Expand this past LinkedIn and social media, in life it always feels more comfortable to meet new people that are close to ones you already know, but if you aren’t where you want to be, or surrounded by the types of people you want to talk to, you may need to go out on your own and meet some entirely new people. That’s a good thing and what happens in big life events such as moving for college, job changes, moving neighborhoods, and more.