Can we do the work?

Often times, and in most cases that I can dream up, people know that their ideas are possible. They know that they will work. What they don’t know is if they are capable of doing the work.

So often, the work itself that needs to be done is contemplated more than it is worked on. This is a form of resistance. Just about any piece of information you can create and give to someone about your product or service is going to produce results.

The same goes for improving your product or service.

The challenge then becomes not will this venture succeed or fail, but can we do the work?

If we are committed, we’ll find the magic formula eventually, by shifting and pivoting and doing the work. The real question is whether our morale dies, our resistance builds and we quit before doing the work we set out to do.

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