Differentiation and Differentiators

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Not to long ago, I wrote a post about How to Structure a Persuasion. In it, I mentioned differentiators. Below I have posted a number of articles I’ve written in the past about different types of differentiators, historical context and examples:

Published by Brandon Donnelly

I believe in helping people in whatever way you can. In the power of creativity to transform a life, a business and the world. That if everyone was more generous the world would thrive. I've been an engineer. A consultant. An entrepreneur. And a salesperson. I also enjoy art. Today, I write. Stemming from my diverse experiences, I have a broad perspective and share it with others on topics from doing work you love to running a small business.

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