I recently wrote about how to structure a persuasion. I followed that deeper with posts on empathy and value and stakes. While watching the movie Argo, which is about the Iranian Hostage Crisis in the ’80s. Another thought became clear, stakes are always that which you can never buy.
Here is a list of possible stakes that you can’t buy:
Those are all possible stakes. While I’m sure there is more that can be added, this is a good start if you are stuck.