After all, everyone is looking to be a brand and differentiate themselves.
Think about it, if the water they use to brew the beer is good enough to drink that, why wouldn’t it be good enough to bottle. A brand that makes you feel better emotionally, then after the beer effects kick in, makes you feel better physiologically by rehydrating you.
Eventually, the beer companies will see this opportunity after all their current trajectory is Beer > Hard Seltzer > Seltzer > Water.
This is understanding your audience.
This is seeing the possibilities of your business.
This is being resourceful.
It’s not always instantaneous, but if you stick with something, you see more opportunities than you ever could imagine.