Serving a specific audience. A soccer bar.

I don’t know where this is, it probably says in the comments. However, I do know one thing, If I was a soccer fan, this bar is where I would watch soccer. When a bar decides to serve an audience like “Soccer Fans”, it is one thing to say it and put up TVs that have soccer on. It’s another to create tables that let the patrons play soccer while sitting there. This is the next level of serving a specific audience and differentiating from your competition. If you were a soccer fan, and given the choice between watching at a bar that has soccer pictures on the wall and soccer on the TVs, and the same kind of stuff at this one plus this table, which are you going to?

I know my answer. Do you know yours?

Extrapolate this to your own endeavors as necessary.

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