Creativity Inc.

This is a book written by Ed Catmull on how things are done at Pixar and all the learnings that had to go through in order to run a company that is full of creatives. It is full of thoughts on creativity and processes. Those are constantly in tension with each other. I’ve written about those: Here. And here.

Ed Catmull however does paint a good picture of how an industry can evolve from not quite knowing what needs to be done into a powerhouse and the struggles along that journey.

I would recommend Creativity Inc. to anyone who is looking to grow in their creativity, has to manage creative teams, or is just looking for insight into how companies that produce amazing work operate. If you’re even slightly interested, look to your local library, or purchase a copy. It’s worth the read.

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