“Make no little plans…

They have no magic to stir men’s blood and probably will not themselves be realized.”

Daniel Burnham said that. He was the Architect of the 1893 World’s Fair in Chicago, a huge undertaking and largely regarded as being a wonder to see.

It’s a reminder that aiming too low can also have negative effects on your plans.

If you don’t think big enough, no one will take notice, even if the goal seems easily achievable.