An interesting thing about feedback

Disneyland can see the length of the lines of each ride. They get critical feedback about when they underperformed and then they can try to improve existing rides to balance things out.

Sesame street remixes segments and removes some entirely after seeking feedback in how an episode engages with a young audience by measuring when they look away and for how long.

Writers on Twitter can now solicit feedback and see what engages their audience and what doesn’t.

The greatest works are iterative in nature. Constantly seeking feedback and improvement, however there is an interesting caveat to this, leadership in direction needs to be maintained during the feedback. The bad type of feedback loop is that of a microphone and speaker, where noise input to the microphone comes out the speakers, which is picked up louder by the microphone and output louder by the speakers until things are screeching. Which device is leading at that point?

There are many different topics writers can pick from, when they pick something meaningful then use Twitter to find how to message it in the best way to make the biggest impact possible is the correct way to solicit feedback. If all the writers of the world alternatively sought to find ways to write about things everyone already cared about, then everyone would be in the same feedback loop as the microphone and speaker. The writers write only about what people already care about, and the people only care about what people are writing about. It’s a feedback loop.

Make sure you are seeking feedback, the constructive kind, not feedback, the screeching kind.

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