That’s where huge fortunes are made.
When the airplane hadn’t been invented, then all of a sudden it was, they created the market.
When Uber wanting to connect people with cars with people looking for a ride, they are creating a market.
When a founder of a town buys land, then markets the area to bring in companies, grocery stores, restaurants, and then creates the market for land in the are, he is creating the market.
Creating a market isn’t for the faint of heart, but if you think hard about there is probably one that is the right size for you to create.