I follow many writers on twitter. They always throw out pithy one liner pieces of wisdom. This is an opportunity to test out wordings and how they resonate with audiences.
Ones that get high interaction are likely more engaging than ones that don’t. This level of being able to testing the effects of wording on engagement easily, quickly, and continuously, didn’t exist at any point in history. Yet, most people don’t see the opportunities that are presented.
There are similarities to be found in your industry if you look at the modern technology that exists. Even if you just take the method I just presented, all industries have writing after all.
Testing has never been this easy, you need to see it. You also need a following to benefit from it.