Optimization works well when there is a goal. Optimizing for price is one way to setup a business or project. You want to offer the cheapest, then find the cheapest materials, the cheapest employees, the cheapest location, the cheapest everything and then market it up by the smallest amount that will allow you to stay in business.
Here are some other things you could optimize for:
- Ease of business
Most people never even pick an optimization at all. That makes it hard to make any real decisions.