The feeling you’re left with.

At the end of the of a movie, the song and feeling of the ending is the feeling and impression of the movie you are left with. It’s often why the end song plays a similar tune through the credits. If the movie ends with a feeling of wonder, the end song and credits will give that feeling too. That way those who stay back keep that feeling until they inevitably empty the theater.

If it’s a deep, complex message type movie, it may end with just silence. Leading you to contemplate what you just saw and reflect on.

When we are trying to make a point. When we are trying to encourage others. When we are trying to make a positive impact in the world, it’s important to think about the ending. This is something that I’ve struggled with in much of my work.

Presentations, blogs, articles, books, movies, documentaries, talks, or whatever form of communication you choose. The ending is the feeling you’re left with. Think about that when you choose how to end any form of communication.