Off-Brand

There is a weird story in the picture below. It’s doesn’t match their business, it’s off-brand. Of course, it’s possible they are renters and they can’t replace these doors. Or there is emergency exit criteria for this particular set of doors. However, there are many instances where we are off=brand ourselves. Where we hold ourselves up as a professional and then fail to deliver. It’s good to minimize those as much as possible, but the reality is some will always slip through.