Showing up in search

When people think about starting a new business, one of the things that comes up is marketing. How will I stand out, how will someone find me? Will I be able to be found at all?

The answer to all of these is yes provided you do the work. I’ve been working on this blog for about 22 months blogging nearly everyday with a few sporadic periods where I missed some days as life got hectic. I’ve seen traffic grow steadily, but not in consistent ways. It was exponential, then it plateaued a bit for a couple months, then it rose linearly, now it looks like it’s going to be exponential for a little while again.

There is a huge number of factors involved here. The quantity of work being done. People finding your work and sharing it. The algorithms Google is using to rank you in searches.

When I started out, you could search “” and even something that direct wouldn’t come up. It took over 12 months for that search to come up.

This likely applies to just about anything that you do. Showing up daily, doing the work, documenting it, talking about, is how you get your name out there. It will work, but only if you do.