The power of memes…

is highly underrated. There are certain memes that have made people laugh. There are memes that have started a movement. There are memes that have sold products.

What makes memes so powerful when done well?

  • They are illustrative, showing the concept vs. explaining the concept.
  • They are quick to consume by comparison to reading.
  • They are easily shareable with others.

Those three items taken together make something that started as funny jokes, but is now shaping a significant portion of our culture.