Online attention.

If you want someone’s full attention it’s probably best to do something to connect with them through their phone. We’ve all been in the meeting where people are looking at their phones. So, if you do an online meeting, running it through the phones may keep everyone from losing focus.

Another example, people now watch streaming services and still browse the internet with their phone at the same time. Do you really think they are taking in that movie in it’s full glory? How about if your title was only available on the app on their phone? That way if they watch it, their phone is already tied up.

If you want someone’s full attention to your online meeting, video, etc., the best chance you have is making it consumable through their cellphone. It eliminates the browsing habit that many have developed.