One way to get attention…

is to show up the most, for the longest period of time.

I recently wrote about Sensationalism and Attention, and it’s how people get millions of YouTube followers over a matter of a few years. Outrageous stuff gets attention.

What about important messages that aren’t outrageous? What alternative do they have?

Show up. Again and again. For years or decades. Doing so, in itself is sensational, but not only that, you then get to write true, but sensational headlines such as “Man spends 30 years trying to change the world.” “Woman writes blog daily about climate change for 40 years.” Those are sensational headlines in their own right, but they are also true.

You don’t have to sacrifice everything you believe to get the right attention, but it’s likely that you will have to be patient. Are you okay with that?