Power of Context

In Malcolm Gladwell’s The Tipping Point, he points to the power of context as being one of the key factors in whether things tip or not.

I often think about a failing restaurant. How does someone who realizes the error of their ways turn it around if they have already lost the trust of the people in town?

One way is to change the name, and change the look. This is essentially changing the context. By removing the previous look, you’re also removing the previous context which was a negative stigma.

Additional items to flip the context could be new menu, new staff, and new location.

The Power of Context is worth thinking about in your endeavors, or even your home in order to promote the right habits.