The Ouji Board

Something interesting about the Ouji board is that no one knows who is moving it. It’s many forces controlling the movement all pulling in different directions and it eventually lands on certain letters.

I once watches a documentary about the financial system where the interviewed a farmer, a commodities broker, and a distributor, and each and everyone pointed to the another person saying they are the ones that determine the price. The reality is no one truly knows who is moving the needle, where the bottom is and what is fair.

This is an opportunity. The ability to clearly choose what you want to offer and at what price. Of course, you’re going to have to justify the price. To convince the buyer that they are receiving value for what they are paying, but that sounds like a challenge that you are up for.