“Every resident…

…should consider these money moves.”

That was the title of a post I read, though there was an actual state name listed rather than “<Insert State Name Here>”. The thing is, the post itself wasn’t specific advice to people from that state, it applied to nearly everyone. What worked though was by being specific about the audience it was for, it increased the clicks.

I’m sure they had some software that changed the state based on the IP address of the user of the computer, however the result still stands.

If you can be specific with the audience you are trying to do work for, then you can generate more interest than being broad. I know this to be true. I’ve seen it from both sides, however, I also find it hard myself. When I write, much of my work can be valuable to different audiences, yet I want to serve as many people as possible.

What can be done? Here’s a thought:

  1. Write for one specific audience.
  2. Nail the content
  3. As you seek to grow your audience, adapt existing content for a new audience. It should take much less time than writing from scratch, it’s mostly a title change and perhaps some changes to any anecdotes that fit the other industry a bit better.

The hardest part is picking the audience that you desire to serve as your priority and separating from the others you want to serve in the future. No one can truly help you decide the right answer to that. It’s something you’ll have to decide for yourself.