Auto Parts stores don’t like to dicker.

As I mentioned yesterday, I recently found a show called “Down East Dickering”. One thing they mention a couple times in the show, “auto parts stores don’t like to dicker.”


Likely because all these guys that like to dicker do a lot of mechanic work. The auto parts store can’t dicker with their suppliers for the parts, eventually they need cash to buy more supply. Too many people looking to dicker and there isn’t enough money left to run the business.

This is what knowing your audience is all about.

If you’re trying to dicker, then the audience isn’t an automotive supplier, they are inundated with too many other dickerers. Pick the right segment, and if you pick wrong, figure out why and start over again.