Anything that makes someone take a picture is worth inspecting a little different. Getting people to take photos and share is a significant part of marketing strategy today. In this case, we see a sugar cube shaped like a teapot.
There was nothing wrong with the cube, but it didn’t do anything. It was ordinary. There is no detail too small to be looked at anymore, everywhere there is opportunity to be a tad different, in a way that people take notice, and hopefully in a way that draws notice to the big difference, how much you care about the details and the experience of your customers.