Getting people to see what you want them to see…

is all about the framing. When Pixar wants you to look at something on screen, they arrange every object in that scene to lead your eye to not miss it. There is nothing that is left out.

So outside of actual imagery and composition of pictures, how else can we frame things, so that people don’t miss them?

  • Showing up where they are already searching for answers.
  • Communicating with them in their own terms and interests.
  • Creating content around what they really need to see that leads them to the information they actually need to know.

This is just a few ideas to get you thinking about things. Getting people to see what you want them to see isn’t a simple endeavor. It’s work, a lot of it. Make sure whatever you are trying to get them to see is worth it, and then go to work to do that.