Amorality is built in to the economy of big business.

This site is built to inspire small businesses, to start, to improve their marketing, to think differently about their offerings, and become a powerful force for the economy, the owners and the workers.

One difference between big business and small business is that big business is amoral. The market forces are too large for it to be. Which is an opportunity, a chance for small business to differentiate based on morality, something we’ve already seen happen in things like small farms and how they raise animals.

In big business, one company may want to pay their employees 50% more than the competition, but if they do that and raise their prices, they lose market share and go out of business. Now those employees are gone anyway. A temporary boost, and then nothing. Their competitor who didn’t raise salaries stays in business, and some of the employees out of work go over there to the same level of salaries they had, some are just out of luck.

One could argue that the second CEO who didn’t want to raise salaries was immoral. That’s fair, but he also could make the case he was protecting his entire company by gaining market share. There is almost always an argument of protecting your workers job by staying healthy, so it’s easier to just assume amorality.

That leaves the government to enforce laws and morality into the decisions. Don’t use slave labor in your supply chain. Don’t pay people less than a living wage. How to set working conditions, etc. The problem here is that this grants people authority and direct power.

The alternative is to create powerful small businesses. Ones that learn how to not compete on price. Ones with a healthy bottom line. Ones that can pay their employees more than minimum wage. Ones that shape the world in the way they see it should be. Ones that not only build things, but live according to their morals.