The conversation you weren’t invited to.

Watching the news lately, I’m hearing a lot about “the conversation we should have had” in reference to the coronavirus and the economic shutdown.

The thing is, I’m sure there were conversations balancing exactly this topic based on available data from doctors and economists. The problem is 300-400 million people can’t have a conversation, it’s logistically impossible, and it’s why we elect representatives. This conversation likely took place in the congressional chambers of the United States.

Somehow though, when people are left out of a conversation, they believe it never happened. Their world doesn’t go past them as a person. At work, this is especially true. It constantly amazes me how many times someone assumes a certain product offering, marketing strategy, or other business endeavor has never been considered, and in fact it has, they just weren’t in the meeting for it.

This is the struggle of any organization dealing with constituents, employees, or customers. Relaying information and communication is a difficult task. It often requires repetition to make sure everyone is informed, yet that repetition causes those who listen closely to tune out, as they’ve “heard it before” and those who don’t pay much attention, still don’t see or hear about it.

It’s a tricky balance and perhaps the biggest struggle in growing a business.