Coffee shops serve people who already like coffee. A coffee shop is a connector of coffee lovers, and if they make really good coffee, they strengthen that love. Occasionally, someone brings a friend who thinks they don’t like coffee, convinces them to try and converts them. That’s the audience doing the work of growing by itself. In other industries it’s harder to know and grow your audience, so there is a “mystique” about it, but it functions the same.
Published by Brandon Donnelly
I believe in helping people in whatever way you can. In the power of creativity to transform a life, a business and the world. That if everyone was more generous the world would thrive. I've been an engineer. A consultant. An entrepreneur. And a salesperson. I also enjoy art. Today, I write. Stemming from my diverse experiences, I have a broad perspective and share it with others on topics from doing work you love to running a small business. View all posts by Brandon Donnelly