TIL that when quirky theatrical producer David Merrick got bad reviews for his 1961 musical, he found 7 random denizens of New York with names identical to those of 7 top theatre critics. He asked the civilians to talk ecstatically of the musical, then published an ad with their praises and names. – todayilearned

TIL that when quirky theatrical producer David Merrick got bad reviews for his 1961 musical, he found 7 random denizens of New York with names identical to those of 7 top theatre critics. He asked the civilians to talk ecstatically of the musical, then published an ad with their praises and names. – todayilearned
— Read on www.reddit.com/r/todayilearned/comments/g79qrw/til_that_when_quirky_theatrical_producer_david/