Low hanging fruit.

When sales is running behind their goals, there is always discussion of “low-hanging fruit”. Of course, if it was that low-hanging it likely would have been picked.

And also, the higher fruits, will never be picked without some advanced preparation. Without getting a ladder, or cherry-picker in order to reach new heights.

The problem with low-hanging fruit in general is that it’s the only fruit most people see. They aren’t asking is it abundant? Is it tastiest?

It’s possible if the focus was moved from the low-hanging fruit, bigger markets and deal sizes could be found. The struggle is that you need new approaches, tactics, and insight to reach it, and it may require wandering a bit to find the right tree. Have you baked any of that in to your approach yet?