My wife put instant coffee in her coffee.

There are actually 3 kinds of people in the world, rather than the normal suggestion of 2. Those who don’t like coffee, those who like a nice coffee, and those who are extreme about coffee. My wife put instant espresso in a brewed cup of coffee. She’s the extreme coffee lover.

I love a good, balanced cup of coffee, but that wasn’t always the case. It was being around my wife’s extreme love for it that made me a coffee drinker. That daily fresh brewed scent in the house. That warm, steamy cup on a winter morning. Eventually, it led me to drinking coffee and it became a habit of mine too.

One way to serve people is to offer them a perfect, shining example of whatever it is you make. The best breakfast cup of coffee in town. The other option is to offer an extreme version, one that turns off everyone but the most extreme consumers of your wares.