The First Comment…

is the holy grail online.

Why is that?

Well, if you’re like a thread I just saw a few days ago, in the first comment it mentioned reminding them of Mortal Kombat, and then the next 20 comments riff on that idea. After readers are done reading, they all suddenly want to play the game.

That’s great for Midway Games.

And this is a tactic that social media marketers use. Find posts where you can interject a thought about your product without seeming like a shill, and people who used it in the past will be reminded of it as so many people share their thoughts on it. This works best for products that have been around a long time and people loved.