Snacks, raises, or vacations for pet people.

I heard on the radio that studies show that if an office provides snacks their workers tend to ask for less raises.

More specifically, pet people are willing to forgo snacks, days of vacation and raises of 1% in a trade for the ability to bring their pet to the office.

Finding what the audience you seek to serve wants is what it is all about because generally they sacrifice in other areas to get it, though if you don’t make them sacrifice that’s great too.