A case study without a story

is just conjecture about numbers. It’s not worth writing and it’s certainly not worth reading.

When I’m often stuck writing or write something I’m not happy with, it’s because it was too general. There wasn’t a specific story. That makes it impossible to be interesting, no matter how great your writing skills.

It turns out writing skills aren’t writing skills at all, they are story skills. And story skills are about seeing the story, distilling the story, and making it in interesting.

That’s all there is to it. Studies are a lot better with stories.