Studying Myers-Briggs and other psychological profiling types, it becomes clear that brains think in multiple ways.
Some brains think in broad strokes, while others think in details. My wife for example, thinks in details. Instead of calling me and saying, “I need a piece of information off the paper on my desk,” she will say, “Go upstairs. Walk to the desk. Their is a paper to the upper left of the keyboard, read me the account number.” She thinks detailed.
Why does this matter?
Studies have shown that intuitive types tend to think more about the future, while detailed types think more about the past. This means that most times, when offering something new, big picture stories need to be utilized. These resonate with the intuitive types who are most likely to utilize your revolutionary product.
Of course, there are a lot of other factors at play to like the product, the problem, the location, etc.