Why innovation is a ratchet in terms of marketing

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If every product was actually better better better the hyperbole would become too much!

  • The first step is innovation! An entirely new way of thinking!
  • The next step is new and improved. We’re 50% better than our last stuff or our competitor!
  • Then the next step of the cycle is cheaper. We’re cheaper than that other guy, buy us!

The ratchet then continues cheaper and cheaper until cycle goes back to a new premium innovation.

Published by Brandon Donnelly

I believe in helping people in whatever way you can. In the power of creativity to transform a life, a business and the world. That if everyone was more generous the world would thrive. I've been an engineer. A consultant. An entrepreneur. And a salesperson. I also enjoy art. Today, I write. Stemming from my diverse experiences, I have a broad perspective and share it with others on topics from doing work you love to running a small business.

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