Most business blogs suck.

And almost every business with a website has one. There’s an estimate 150,000,000 blogs out there.

Imagine you had no product, but wanted to reach the same audience your product serves.

What would you write about? What would be worth those people coming to learn or be entertained by.

It’s amazing to me that so many companies don’t realize what should go into their blog. Or that they treat it as a checklist item. Create the link to the blog on the front page of the website, then proceed to write two blog posts and never another for 5 years.

  • Audience.
  • Consistency.
  • Purpose.

These are what it takes for a strong business blog. Without them, leave it alone. It’s only a distraction.