Warner Bros. recently announced they would use AI software to make decisions for films.
Can you imagine hiring a company to run your company and simply saying, “Make all the most critical business decisions for us?”
That’s what they are doing. The company and the implementation of the AI software and the data chosen are going to decide every film decision Warner Bros. make!
The problem with this is data reinforcement. AI works off past data. As a result, it will only pick past stars. That doesn’t leave much room for an up-and-comer.
This is an opportunity! Not for Warner Bros., but for the little guy. It’s unlikely Warner Bros. will do anything new, so if you are a small, independent filmmaker, put your heart and soul into a film, and kill it. By ceding decision responsibility to a computer, Warner Bros. is sealing their fate.