- Unremarkable – Not worth sharing. Usually reserved for people who haven’t thought about any of the components above.
- Personally Remarkable – Remarkable if seen in-person. Something you take a picture of and share on social media, but unlikely to get reshared. An example might be a concert, a picture doesn’t capture the whole experience, so others, don’t reshare it.
- Totally remarkable – Remarkable if seen even secondhand. These are the things that go viral.
Totally remarkable is how things spread in social media marketing. Landing on something totally remarkable is the way to avoid the brinksmanship I’ve been discussing in social media. To save yourself having to spend all day “pushing” on twitter. It empowers others to share what you do.