What If?

Those are the two most creativity inducing words in the English language.

What if…

  • we charged a different price?
  • we used a non-standard material?
  • we limited the amount of customers?
  • we limited our menu?
  • we created something that killed our own product?
  • we found another way to market besides traditional advertising?
  • we didn’t follow the crowd and instead always sought to differentiate?