Determining who your audience is.

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On Khan Academy, there is a course called Pixar in a Box, it’s amazing. While the course is setup to teach how to make a movie, the section about “The Art of Storytelling” is worth a watch from anyone looking to market something. Particularly the character part.

The difference between making a character for a movie, and choosing an audience is that when making the movie, a character is being created to drive the plot consistently, and in marketing, it’s building a “profile” of the typical audience being sought.

They both have the same categories:

  • Wants.
  • Needs.
  • Obstacles.
  • Character arc.
  • Stakes.

Can you fill this information in for your audience?

We’re all telling stories, only sometimes people are invented to serve a story, and other times stories are invented to serve people.

Published by Brandon Donnelly

I believe in helping people in whatever way you can. In the power of creativity to transform a life, a business and the world. That if everyone was more generous the world would thrive. I've been an engineer. A consultant. An entrepreneur. And a salesperson. I also enjoy art. Today, I write. Stemming from my diverse experiences, I have a broad perspective and share it with others on topics from doing work you love to running a small business.

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