Determining who your audience is.

On Khan Academy, there is a course called Pixar in a Box, it’s amazing. While the course is setup to teach how to make a movie, the section about “The Art of Storytelling” is worth a watch from anyone looking to market something. Particularly the character part.

The difference between making a character for a movie, and choosing an audience is that when making the movie, a character is being created to drive the plot consistently, and in marketing, it’s building a “profile” of the typical audience being sought.

They both have the same categories:

  • Wants.
  • Needs.
  • Obstacles.
  • Character arc.
  • Stakes.

Can you fill this information in for your audience?

We’re all telling stories, only sometimes people are invented to serve a story, and other times stories are invented to serve people.