For centuries, the economy has been developing on the back of increasing productivity. Finding ways to be more efficient so that a better margin or a cheaper price was possible.
It seems however, the situation has flipped. It’s not as efficient for Amazon to drive to homes 10 different times compared to one family going to a store one time.
It’s not as efficient for your favorite restaurant to spend significant amounts of time plating your food in a way that’s more beautiful than the competition.
We’re now in a time where standing out is about doing more that isn’t efficient. Not for the sake of making things complicated, but for the delight of your customer.
None of this is Right 