The last Sears catalog

People think it was Amazon or Wal-Mart that destroyed Sears. In fact, the last catalog Sears produced was in 1993, while Amazon only started in 1994. They had switched their business model fully to their stores.

What killed Sears was switching from the ordering model from which they dominated, to the full retail model, which Wal-Mart was dominating.

Had they never switched their focus, how would they have missed the opportunity for the internet to be the new medium? For them to be what Amazon is today?

They wouldn’t have.

At times it feels like something else is what we’re seeking, when in fact finding ways to be even better at what we do is the correct answer.