Minivans know their audience.

I don’t know many people without families who buy a minivan. It’s easy to know the audience for them. They are families. They are busy. They need something that makes life easier.

I rent a lot of cars, and lately I’ve been getting a lot of minivans. One thing I’ve noticed about the key fobs for minivans is they are built assuming the driver already has their hands full with kids, or boxes, or luggage, etc. The fob has buttons that automatically open the backdoor and the side doors. SUVs don’t have that same feature usually.

This is recognizing your audience. Seeing them, and understanding what they need. This is the reason people drive minivans off the lot even if they are going to be made fun of by their younger coworkers. The minivan makes life easier for families.