Once upon a time, around the year 1900, America was a destination for enterprising individuals.
People willing to travel weeks or months through harsh conditions and cramped quarters in search of economic, or other freedom. The harshness was a filter on who was willing to put in the effort to get what they wanted out of life.
America was an ideal, a purpose, and a way life. America had an audience.
That audience fit the narrative, that in America, I can live as I want to live. I can start over. I can be who I am, not who the law tells me to be.
Those who heard the calling of America, they were the ones America was looking for.