2+2

Andrew Stanton once told an audience, don’t give people 4, give them 2+2.

“People like to work for their meal.”

It’s an interesting concept. Certainly it’s true. When my wife and I watch shows we like, certainly that feeling of putting things together and seeing what’s coming next keeps you involved in the story.

Andrew likely oversimplified his rule to make the point, after all, he’s the man responsible for telling the stories of Woody, Buzz, Marlon, Nemo, Wall-e, and the characters we know and love.

Surely at times, Andrew is doing 2+4-2, or (2+8)/2 – 1, but his point remains the same.

Don’t be straightforward the whole time.