is different. It doesn’t look like any truck you’ve seen before. It’s a departure from the typical sculpted body style of cars and trucks we’re used to. It’s electric.
It may not work, but it’s something worth talking about. It gets press. Even if it fails, it may get name recognition for Tesla in the process. It may attract people that loved their pickups and were skeptical of the electric car future.
It’s pushing boundaries, and forcing a stagnating industry to change. It’s a good thing. It’s remarkable.