Helping someone else “fake it ’til they make it.”

Plenty of leaders are in over their head. That’s why the world is filled with consultants. People who help leaders stay afloat.

It’s not “fake it ’til you make it.” It’s “help others fake it, ’til they make it.” That’s how you become valued.

P.S. Even if you’re the leader faking it, your business or services are helping someone else fake it too. We’re all imposters. If you accept that early on, it’s easier to do the work or art you want to do.