There is a story about Elvis’ manager selling badges that say , “I hate Elvis” as a way to make money from people who didn’t like Elvis.
It’s a reminder that there are two ways to make money on any side, the only side that you can’t make money on is indifference.
This thought is a blessing and a curse. It’s why the internet has become such a divisive place. Take the lesson, but wield the idea responsibly.